Personality Traits
Detailed
Often spotting defects that others can't see, I have a great attention to detail which I put in use in all my work.
Tenacious
I'm an all or nothing person. If I decide to do something, I commit to it 100% and work hard to achieve my goal.
Outspoken
For good or bad, I always speak my mind and don't shy away from providing negative or positive feedback.
Reliable
As a man of my words, if I tell you I will do something, you can count on it. I am punctual and always deliver.
Healthy
Being one of my biggest interests in life, I'm incredibly mindful of my physical and mental health. I go great lengths to keep it in shape.
Objective
I don't form opinions without a well-researched basis. I look at facts and data and when new evidence is presented, so is my viewpoint.
Truthseeker
I live by science and often dig deep into topics that interest me to find out the truth.
Rational
I don't allow emotions to dictate my life, but I make decisions based on logic and reason.
Open-Minded
I'm always open for new ideas and to hear other peoples' views on things.
Planner
I like being in control of my life and knowing what to expect and as a result, I plan everything.
Expertise
Online Gambling
Online gambling is my primary area of expertise, backed by over ten years of professional, hands-on experience in the industry.
I have written more than 1,500 gambling-related articles, including in-depth casino reviews, bonus guides, educational content, and industry-focused articles. In addition, I have personally reviewed over 500 gambling sites, assessing reliability, fairness, player protections, and the overall user experience.
My review process goes beyond surface-level evaluation. It includes detailed analysis of casino terms and conditions, bonus structures, wagering requirements, withdrawal rules, and potential practices that may mislead players. This has given me a strong understanding of both best practices within the industry and common pitfalls players face.
While my expertise is strongest within online casinos, I also have extensive experience covering lottery products, sports betting, and poker. I am highly familiar with different bonus types, wagering contributions, and game mechanics, as well as the major game developers and their RTP and volatility profiles.
I have worked across multiple regulated and semi-regulated markets, including Australia, the United Kingdom, the United States, New Zealand, Ireland, and India.
This includes practical knowledge of major licensing authorities such as the Malta Gaming Authority, Curaçao Gaming Control Board, Anjouan Gaming the UK Gambling Commission, Kahnawake Gaming Commission., along with their strengths and limitations.
Running and publishing my own gambling guide websites allows me to stay current in a fast-changing industry. I regularly monitor regulatory developments, casino policy changes, and player feedback, and I maintain ongoing contact with industry representatives to ensure information remains accurate and up to date.
Skills
Web Development
CSS, HTML, JavaScript, WordPress
Search Visibility & Content Optimization
Content structure, technical best practices, search intent analysis
Content Creation
Writing, Researching, Planning
Quality Assurance
Fact Checking, Spelling, Grammar, Design Errors
AI Assistance Tools
Using AI assistance tools to support research, drafting, and content workflows
Industry Relations
Operator communication, partnership coordination, information sourcing
About
My professional involvement in the online gambling industry began in April 2015, when I started working as a customer support representative for Betsson Group. This role provided valuable insight into how gambling operators function internally, including player support processes, payments, bonuses, and compliance-related workflows
Alongside my operator-side experience, I began developing and publishing gambling-related websites, starting with eBetFinder.com in collaboration with a colleague. This early project introduced me to content-driven publishing and laid the foundation for my long-term focus on accuracy, clarity, and player-first information.
From February 2017, I worked as a self-employed content writer within the iGaming sector, producing editorial content for both agencies and operators. During this period, I was recognized for my research depth, attention to detail, and ability to explain complex gambling mechanics in a clear and accessible way.
Between 2019 and 2023, I co-founded and worked on multiple gambling-focused publishing projects under CMJ Media Group, later rebranded as Advanced Apes Media. These projects covered a range of gambling niches and international markets, and my primary responsibilities included content production, site reviews, and maintaining editorial quality standards.
In December 2023, I founded World Wide Gamblers, an independent online gambling guide focused on fact-based information, transparency, and responsible gambling. I currently serve as Founder and Lead Editor, overseeing all published content and research across the site.
In addition to World Wide Gamblers, I continue to operate and develop select independent publishing projects. Today, my work is centered on producing accurate, player-focused gambling content and maintaining high editorial standards across all platforms I manage.
Timeline
- 2010 - Began professional career as Logistics Specialist at Autoropa AB.
- 2011-2014 - Worked in order management and administrative roles at Universal Telecom and Axis Communications, including backup technical support duties, gaining experience in structured processes, customer communication, and operational workflows.
- 2015 - Entered the online gambling industry as a Customer Support Agent at Betsson Group, gaining first-hand insight into casino operations, player support, payments, and bonuses.
- 2016 - Co-launched first gambling-related website, eBetFinder.com, marking the start of my publishing journey.
- 2017 - Transitioned to self-employed work as an iGaming content writer, producing editorial content for agencies and operators.
- 2017-2021 - Wrote gambling content for Betsson Group and iGaming agencies while expanding expertise in casino mechanics, bonuses, and player-focused information.
- 2019-2023 - Co-founded and worked on multiple gambling-focused publishing projects, including GamblingBaba, GamblingAffiliateReview, LiveDealerBaba, OnlineLottoBaba, SlotsBandits, MinimumDepositCasinos, and related sites across multiple markets.
- 2023 - Began consolidating experience into fully independent projects and formalized a long-term focus on editorial ownership and publishing.
- December 2023 - Launched WorldWideGamblers.com, an independent online gambling guide focused on transparency, accuracy, and responsible gambling.
- December 2023 - Launched mattiasfrobrant.com as a personal professional site.
- 2024 - Sold or exited all shared publishing projects to focus exclusively on independent ownership.
- 2024 - Launched TopRevolutCasinos.com and FreeSpinsNoDepositOffers.co.uk as supporting niche projects.
- Present - Founder & Lead Editor of World Wide Gamblers, overseeing research, content production, and editorial standards across all owned projects.